Social Media Strategist
11th and Broadway New York, NY 10001 US
Job Description
Responsibilities:
- Planning and publishing all organic content on Facebook, Instagram, X/Twitter, TikTok, Pinterest, and YouTube
- Responding to questions and concerns in a timely and professional manner (within two hours, during normal business hours) on Facebook, Instagram, X/Twitter, TikTok, and YouTube
- Monitoring, tracking, and responding to reviews on websites such as Reseller Ratings, Trustpilot, BBB, SiteJabber, and Google Reviews
- Working together with Social Media Producers to craft short-form videos that resonate with customers
- Assisting with monitoring, tracking, and generating a bi-weekly organic social media analytics reports
- Providing input on strategic enhancements to improve content and discovering unique ways to engage with target customers
- Collaborating with internal teams, product experts, and resources to provide accurate and consistent information to customers
- Staying up-to-date with the ever-changing world of organic social media
- Other duties assigned as needed
Desired Skills and Abilities:
- Proficiency in using major social media platforms and their unique features (live, stories, etc.)
- The ability to write copy saying as much as possible, in as few words as possible, at a middle school reading level
- The ability to engage with followers and foster positive interactions as our brand
- Experience in content scheduling, planning, and using management tools such as AirTable
- Knowledge of native analytics dashboards and the ability to make data-driven decisions
- An understanding of what a target audience is and the ability to tailor content effectively
Minimum Qualifications:
- 3-6+ years of professional experience in social media management for a large business or brand
- A true team player who is willing to be flexible and handle multiple projects and tasks simultaneously
- Strong working knowledge of the social media landscape and best practices
Meet Your Recruiter
Amanda Sullivan
Managing Director
Amanda is a Managing Director within Top Stack’s technology division.
She is a people-focused, resourceful, and hard-working professional in a job that she wakes up loving every single day. As a graduate of Temple University’s Fox School of Business, she focused on Management Information Systems and Marketing to poise her to engage well with technologists. Amanda has been a consistent top performer in her recruitment career over the past decade with experience in full cycle recruitment, account management, and business development. She specializes in strategic IC roles in addition to Director- C level roles in Product, Strategy, Operations, Growth, GTM, Customer Success, Data Science/ML, and Engineering.
Although Amanda has done it all in terms of account management, recruitment, people management, & business development, recruiting is where she is a true SME. The feeling of “recruiter goosebumps” of finding the perfect match for the client and elevating the candidate’s career, is truly what keeps her motivated. In her spare time, she loves hopping on the Peloton, Pilates, kayaking, and hiking. She has an Old English Sheepdog, Henry, and a grey tabby, Molly, who get along famously. She won ‘Most Likely to Be on SNL’ in high school and thinks daily laughter is truly medicinal.
