Paid Search Analytics Specialist

Paoli, PA 19301

Posted: 10/08/24 Employment Type: Direct Hire Position: Marketing - Staff/Senior Job Number: 17553 Work Location: Hybrid

Job Description

The Paid Search Analytics Specialist will enhance marketing effectiveness by optimizing paid search and other media channels, coordinating with teams and partners, managing tracking systems, and leading reporting and analysis efforts.
 
 
RESPONSIBILITIES/COMPANY  HIGHLIGHTS:
  • Analyze and enhance media mix effectiveness across paid search and other channels, providing strategic recommendations for improved efficiency and performance.
  • Manage and coordinate paid search programs with agencies, track performance, and integrate innovations to drive better results.
  • Lead reporting projects and ad hoc analyses to inform business decisions and measure the success of marketing initiatives.
  • Emphasizes cutting-edge marketing strategies and utilizes advanced analytics and data visualization tools.
  • Prioritizes delivering exceptional customer service and effective communication.
 
 
QUALIFICATIONS:
  • Bachelor’s Degree preferred.
  • 5+ years in marketing or a digital agency, with direct experience in managing paid search.
  • Proficiency with web analytics platforms and experience with data visualization tools.
  • Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

Meet Your Recruiter

Alexa Scalzi
Co-Founder & Senior Vice President

Alexa has spent over 20 years in the staffing industry, sourcing and building new business relationships. Prior to Top Stack, Alexa served as VP of Client Development with a focus on Fortune 100 strategic accounts. Alexa’s CV includes a variety of positions including Account Manager, Sales Director, Managing Director, VP of Premier Partner Accounts, and Director of Strategic Sales. After starting her career in the New York/New Jersey Market, Alexa relocated to the Philadelphia area to help build out a strategic market for a top 10 staffing firm. Alexa has been consistently recognized as a top performer and praised for her outstanding customer service. Today, Alexa is co-Founder of Top Stack and serves as the Chief Revenue Officer where she is responsible for sales, marketing, and customer success. She holds a Bachelor of Science in Business Management from Rutgers College in New Brunswick, NJ.

Alexa resides in Philadelphia with her husband, Liam, and son, Clark. Alexa until recently served on the board of The Caring Center where she chaired the fundraising committee. She is an active member of the Jewish Federation of Philadelphia and participates in their Women’s Leadership Development Program. In addition, Alexa serves on the Germantown Friends School Parents Committee. She enjoys travel, working out, cooking, and an excellent single malt scotch.

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About Paoli, PA

Ready to take your career to the next level? Explore our job opportunities around Paoli, Pennsylvania, where the perfect mix of small-town charm and big-city amenities awaits you. Nestled in Chester County, PA, Paoli offers a scenic backdrop with lush parks like Valley Forge National Historical Park and top-notch recreational opportunities. Indulge in the local flavors at popular eateries like the General Warren or savor a cultural experience at the Main Line Art Center. With close proximity to Philadelphia and easy access to professional sports teams like the Philadelphia Eagles and Phillies, Paoli provides a unique and vibrant setting for your career growth. Start your job search today and discover the endless possibilities in this captivating region.