Marketing Specialist

Glens Falls, NY 12804

Posted: 01/24/25 Employment Type: Direct Hire Position: Digital Marketing - Staff/Senior Job Number: 17708 Work Location: Onsite

Job Description

Join a growing marketing team as a Marketing Specialist, reporting directly to the Director of Marketing. With plans to expand the team soon, this position is essential to driving our digital strategy, managing campaigns, and amplifying our brand’s digital presence.
 
 
RESPONSIBILITIES/COMPANY  HIGHLIGHTS:
  • Design and execute multi-channel digital marketing campaigns, including email, social media, and industry publications.
  • Analyze and report on campaign performance using Google Analytics, focusing on audience growth, engagement, and ROI.
  • Segment and manage the customer database for targeted outreach, continually optimizing campaigns.
  • Collaborate with freelancers and internal teams to develop compelling, optimized marketing copy across digital channels.
  • Ensure all marketing content aligns with brand messaging and technical guidelines, coordinating approvals and feedback with internal teams.
 
QUALIFICATIONS:
  • Bachelor’s degree in marketing, business, or a related field (Master’s preferred).
  • Over 5 years of experience in marketing.
  • Proficiency with CRM systems like Hubspot and Google Analytics, with certifications (e.g., GAIQ, Hubspot) preferred.
  • Expertise in Adobe Creative Cloud (Photoshop, InDesign, Illustrator).

Meet Your Recruiter

Shana Nelson
Vice President

Shana is a Managing Director of Top Stack’s Information Technology Division. She started in the recruiting industry 23 years ago with a large national firm where she worked for many years. Shana shares over a decade of experience in recruitment, account management, and leadership. Throughout her career, Shana has proven to be a leading performer by developing a strong rapport with clients by understanding their true needs. She is an accomplished professional with an established ability to leverage industry experience in business development, and strategic planning to improve client relations. Shana has supported clients ranging from small companies to Fortune 500 firms. Serving as an industry consultant, she provides her clients valuable insight into the local talent pool and hiring trends, as well as lending her expertise for job analysis to assist in building a thorough job description.

Shana is a native of San Francisco, California, and moved to Philadelphia 27 years ago. She earned her Bachelor of Arts from University College Cork. Shana loves ballet, Pilates, interior design, and spending as much time as she can at the beach. Shana has two amazing daughters. She is also involved in the community and several non-profits in the Philadelphia and Chester County area.

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About Glens Falls, NY

Ready to take your career to new heights? Explore job opportunities in and around Glens Falls, New York, where endless possibilities await. Nestled in the heart of the beautiful Adirondack Mountains, this charming city offers a perfect blend of small-town charm and big-city amenities. Whether you're drawn to the vibrant arts scene showcased at The Hyde Collection or the stunning performances at the Charles R. Wood Theater, Glens Falls has something for everyone. Indulge in local cuisine at spots like Morgan & Co. or enjoy outdoor adventures at nearby Lake George or Adirondack Park. Join us in discovering why Glens Falls is not just a place to work, but a place to thrive.