Marketing Analytics Manager
1311 Mamaroneck Ave Scarsdale Park, NY 10583 US
Job Description
Role Responsibilities:
- Develop and maintain advanced LTV models to assess customer profitability and behavior
- Analyze marketing campaigns across various channels to evaluate effectiveness and identify improvement areas
- Conduct in-depth audience analysis to enhance targeting strategies
- Collaborate with cross-functional teams to align analytics objectives
- Design and execute experiments to measure marketing initiatives' impact
- Develop KPIs and dashboards to monitor marketing effectiveness
- Utilize statistical analysis to uncover patterns and trends in datasets
- Stay updated with industry trends and bring innovative ideas to the team
Key Qualifications:
- 5+ years of experience in marketing analytics or similar roles
- Strong expertise in LTV modeling and customer segmentation
- Proficiency in Python, R, or SQL for statistical analysis
- Experience with marketing analytics and visualization tools (Google Analytics, Tableau)
- Understanding of digital marketing channels and attribution models
- Passion for staying ahead of industry trends
Meet Your Recruiter
Amanda Sullivan
Managing Director
Amanda is a Managing Director within Top Stack’s technology division.
She is a people-focused, resourceful, and hard-working professional in a job that she wakes up loving every single day. As a graduate of Temple University’s Fox School of Business, she focused on Management Information Systems and Marketing to poise her to engage well with technologists. Amanda has been a consistent top performer in her recruitment career over the past decade with experience in full cycle recruitment, account management, and business development. She specializes in strategic IC roles in addition to Director- C level roles in Product, Strategy, Operations, Growth, GTM, Customer Success, Data Science/ML, and Engineering.
Although Amanda has done it all in terms of account management, recruitment, people management, & business development, recruiting is where she is a true SME. The feeling of “recruiter goosebumps” of finding the perfect match for the client and elevating the candidate’s career, is truly what keeps her motivated. In her spare time, she loves hopping on the Peloton, Pilates, kayaking, and hiking. She has an Old English Sheepdog, Henry, and a grey tabby, Molly, who get along famously. She won ‘Most Likely to Be on SNL’ in high school and thinks daily laughter is truly medicinal.
