DTC Data and MarTech Manager
1311 Mamaroneck Ave Scarsdale Park, NY 10583 US
Job Description
Responsibilities:
- Evaluate and manage marketing technology tools to enhance effectiveness
- Stay updated on emerging trends and make adoption recommendations
- Negotiate contracts and manage vendor relationships for optimal productivity
- Work closely with various teams to align strategies and bridge communication gaps
- Ensure data security and governance principles are maintained
Qualifications:
- 5+ years in marketing with in-depth knowledge of marketing data assets and technologies
- Experience in direct-to-consumer marketing, preferably in financial services
- Excellent communication and presentation skills
- Proficiency in Google Cloud Platform, Google Marketing Platform, Salesforce, SQL, Python or R, and data visualization tools
- Salesforce Data Cloud and/or Marketing Cloud certification preferred; PMP Certification a plus
